Rabbit Hole of Knowledge is a new type of science communication and education tool that creates an environment for student-driven, personalized learning. It provides an opportunity to pick up and follow individual learning paths that corresponds with a student’s learning style, prior-knowledge, and vocabulary. It builds upon and stimulates logical and associative connections as well as academic curiosity keeping a learner within the scope of reliable academic information on the subject matter of study. In subject courses, it works as an icebreaker into new topics of study, generating preliminary understanding of a subject matter and interest in it. This tool can play a fundamental role in school, college, and public libraries by helping individuals understand a topic of interest or a project while defining resource requirements for libraries. It also raises efficiency of corporate training ensuring that all participants are familiar with the subject of professional learning beforehand.